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Seven out of every ten apps are developed for iOS instead of Android

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Posted June 11, 2012 by Istvan in Mobile
Apple versus Android monetization

A couple hours ahead of Apple’s WWDC 2012, we decided to take a look at the iOS vs. Android chess game, and how the competitors are performing.

We start with a quick look at the Android and iOS install bases: as Andy Rubin announced today, Android is continuing its steady growth, reaching 900,000 activations per day recently, which is amazing. This also means Android is on schedule to reach 1 billion users by November 2013. Right now, this figure stands in excess of 500 million globally, and there are about 400,000 Apps written for Android devices.

The iOS had 315 million users across the globe three months ago (iPad, iPhone and iPod Touch owners) and sales forecasts indicate Apple will sell about 280 million iOS devices this year. The App Store now has about 600,000 Apps available for download.

As we previously said, June will be a decisive month for mobile: each of the three key players—Apple, Google and Microsoft—hold their mobile developer events this month, so in practically just three weeks, we will find out where these companies and mobile is heading.

However, the biggest players are Google and Apple, who’s combined market capitalization accounts for three-quarters of a trillion US dollars.

Analyzing the mobile-App market on both platforms (WP is too young to include), Flurry’s Peter Farago reaffirms once again that a huge install base doesn’t necessary mean more successful monetization.

As highlighted above, the 500 million Android users aren’t generating enough money for Android developers, which means the Google OS is slowly losing support from developers to Apple.

As Flurry’s chart shows, of every ten Apps submitted on the market, seven are submitted to the App Store and only three to the Android market, down 6% compared to a year ago, when Android App submissions accounted for 37% of the total. This percentage is going to change soon in favor of Apple, Peter Farago says, since Apple always gains significant advantage ahead of the holiday season.

Apple’s success is primarily the result of its 2-in-1 proposition: one iOS build covers all Apple mobile  devices (iPad, iPhone, iPod Touch), but also Android market fragmentation.

Another important highlight of Farago’s blog concerns monetization: “for every $1.00 a developer earns on iOS, he can expect to earn about $0.24 on Android.” This hasn’t changed since the holiday quarter of last year, so it might seem like old news for some, but still makes us wonder why.

A Hunch survey offers a slice of the truth by sketching an Android and iOS user profile. Believe it or not, the survey found that Android users are 80% more likely to have only a high school degree, 86% more likely to live in a rural area, and 71% more likely have never left their native country, 29% more likely to prefer saving their money.

iOS users: are 37% more likely to have a graduate degree, 27% more likely to live in the city, and 50% more likely to have visited more than five countries, and 26% more likely to prefer spending their money.

This, however is just one perspective and just one survey, so we’re not rushing to any conclusions, but as the mobile market monetization shows, Apple is a strong leader, and developers are supporting Apple because developers support the platform where revenue opportunities are highest. And today, Apple will introduce iOS 6, which they claim—in line with their earlier claims—is ”the world’s most advanced mobile operating system.”


About the Author

Istvan

Istvan is based in Transylvania, the land of Dracula and covers mobile industry news for MobileUsers. You can follow him on Twitter: @hexakuemion

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